Joel Goff Named New Southeast Regional Sales Manager

SIGMA is proud to announce the promotion of Territory Sales Manager Joel Goff to Southeast Regional Sales Manager.  In his new role, Joel will oversee sales in the seven-state Southeast Region, SIGMA’s largest by volume. Through the transition to his new role, Joel will remain available to serve customers in Alabama, Tennessee, Georgia and the Florida Panhandle while he works to fill the sales position covering his former territory. 

Joel joined the SIGMA family in 2004 as part of an acquisition, and has worked hard to serve customers in the Southeast. He explains his approach:  “This is a relationship business. People trust our team, and they trust the SIGMA name. We take care of our customers and that makes all the difference.” 

Vice President of Sales Joe Webb comments on the promotion:  “I’m excited to work with Joel in his new role. He’s a proven sales leader within SIGMA who is ready to lead sales in the Southeast region. His sales skills and experience will help him lead the region to success in 2026 and beyond.” 

President of SIGMA Waterworks Greg Fox adds, “Joel has earned the opportunity to move up. He is well positioned to drive the business forward, and he will continue support his existing customers as we build out the sales team in the territory.” 

Joel can be reached at jg2@sigmaco.com or 850-232-3510.